Module course for FIM7016_01_S1_202627 offered at LOC: by Finance and Management (ORG:FIMS)
Convenor name: Dr. Majd AbedRabbo
Convenor email: ma179@soas.ac.uk
Office room: P528
Office hours: Monday 13:00-14:00
Appointment booking link: https://outlook.office.com/bookwithme/user/b52f7c40feb4494696c4369f98b2e36d@soas.ac.uk?anonymous&ep=bwmEmailSignature
Module dates: Semester 1
Intended learning outcomes:
LO1: Demonstrate how to utilise popular online marketing platforms (e.g. Google Ads and Google Analytics) to help make sound business decisions.
LO2: Critique the impact of digital marketing on business decision making and on business outcomes.
LO3: Explain the differences between the digital marketing tools available and assess their appropriateness for use in a particular business situation.
Assessment 1: Name: Digital Marketing Strategy - AS1
Assessment 1: Weighting: 70%
Assessment 1: Due date: 05/01/2027
Assessment 1: Release date: 26/01/2027
Assessment 1: Permitted AI usage: Retrieval;Editing
Assessment 1: Format: 2500 words
Assessment 2: Name: Presentation 1 (PS1)
Assessment 2: Weighting: 30%
Assessment 2: Due date: 11/12/2027
Assessment 2: Release date: 18/12/2027
Assessment 2: Permitted AI usage: Editing
Assessment 2: Format: 10 minutes presentation
Page template: On campus 2026/27
